Communication & PR Consulting

for the wine and spirits industry Learn more Contact
Who We Are

About Us

A communication agency specialized in the wine and spirits industry

We define ourselves as a communication agency specialized in the wine and spirits industry. Our expertise spans from communication, promotion, education, public relations and advertising to social media services.

We develop and execute customized communications plans to deliver relevant and measurable results to our clients. Our extensive network and vast market knowledge enable us to provide them with the most accurate strategic vision.

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Our purpose

MAKE THE PLEASURES OF THE TABLE SHINE

Our values

  • Sowing respect
  • Cultivate the positive
  • Improve overachievement
  • Rise together

Our strengths

Our team is made up of communication experts across Canada.

We are solely dedicated to the wine and spirits industry in Canada.

We have a real knowledge of the ecosystem and its issues.

Our network of contacts is considerable, influential and above all up to date!

We support our clients with tailor-made and turnkey solutions.

We maintain sincere and quality relationships with our customers, partners and suppliers.

Our expertise shines on all spheres of communication:

relations with monopolies, promotion, education, public relations, advertising, events but also above all digital.

From strategic recommendations to the deployment of campaigns, we are a source of proposals for the implementation of large-scale and impactful initiatives.

From vision to concrete results:

We develop and execute personalized communication plans in order to deliver concrete and measurable results to our clients. Our large network of contacts and our increased knowledge of the market allow us to provide you with a proven strategic vision.

Maryline Demandre

Maryline Demandre

Fonder and CEO
Positive, cheerful, always ready to take on challenges

When we love, we do not count! Maryline has been working in the wine and spirits industry in Canada for 20 years. She managed major accounts across Canada (Bordeaux Wines, Rhône Valley, Provence Wines, etc.) before founding Demandre Communications Inc. 10 years ago.

Maryline is also the co-founder of Invasion Cocktail, the official cocktail festival of Montreal and Quebec which will hold its 11th edition in September 2024.

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Nathalie Laurence Laplace

Nathalie Laurence Laplace

Key account director
Spontaneous and curious about others

Passionate about brands and their societal relevance, Nathalie has devoted 25 years of her career to promoting them to consumers, particularly within the Havas and Ogilvy networks. In 2019, she decided to let her epicurean side express itself fully. She joined Demandre Communications to serve each client with dedication and creativity.

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Patricia Jeanson

Patricia Jeanson

Digital Communications Manager

Patricia is our communications guardian! She oversees the management and optimization of communications on our various digital platforms. She's responsible for increasing visibility and engagement with our audiences.Passionate and curious by nature, and thanks to her multidisciplinary profile, she offers a creative and personalized approach, bringing a unique touch to each of our content!

What We Do

Our Expertise

Trade relations

Education for product consultants, sommeliers and buyers

Event planning and
sponsorships

Tastings, press, trade and consumer events...

Social Media

Digital influence campaigns, Content creation

PR Activities

Press trips, Press relations
(specialized wine, food, lifestyle medias/bloggers/influencers)

Media campaigns

Radio, TV, print, web, social media

20

years in the business

100

clients

300

Projects

5000

Bottles opened
See Our Work

Our Achievements

Most recents Trade relations Event Planning and Sponsorships PR Activities Medias Campaigns Social Medias
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Les Guinguettes Sponsoring

IGP Pays d’Oc - July 2024

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Rhône en blanc 2024

May 2024

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Masterclass Rioja

April 2024

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Masterclass and tasting room

Wines of Tejo - March 2024

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SAQ Beaujolais training

February 2024

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Provence

Digital column campaign/Bixi display - June-July 2023

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Alertes Rouges Tasting evening

Tasting event, Masterclass - October 2023

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Ribeira Grande

Ribeira Grande Dona Julieta wine launch event - May 2023

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Leyda

Leyda seafood workshop - August 2023

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Rhône en Blanc

Rhône in white tasting event - May 2023

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Entre les vignes

Day of training for 3 French wine regions: Inter Beaujolais, Vins du Centre-Loire and Vins de Savoie - June 2023

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Invasion Cocktail 2023 10th edition

September 13th to 30th 2023

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Vins de Santorin

Masterclass & Walkaround - May 2023

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Budureasca & Vinarte

Sommeliers trip to Romania - October to November 2022

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Willm

Bus Shelter Campaign - September 2022

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Licor 35

Licor 35 launch party - October 2022

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Invasion Cocktail 2022

Annual festival - September 20th to 30th 2022

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Vins du Centre-Loire

Masterclasses - April 2023

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Beaujolais

Les Rendez-vous du Beaujolais in Montreal and Toronto - June 2022

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Vins de Savoie

Masterclasses - March 2022

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Tequila Experience

Meeting between agents, restaurateurs and producers, networking event and masterclass - June 15th and 16th 2022

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Cabral

Advertising in Coup de Pouce magazine - December 2021

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Willm

TV Spot, RDI & LCN - December 2021

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Vinho Verde

Tactical media, SAQ Digital Package - October 21st to 27th 2021

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WOFA

SAQ Windows Store - November 2021

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Cono Sur

Bus Shelter Campaign - July 12th to August 9th 2021

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Segura Viudas

Press relations campaign - December 2021

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Invasion cocktail

Press relations campaign - September 2021

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Italian Trade Commission

Virtual Fair - November 19th, 2021

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Invasion Cocktail festival 2021

24 partnering establishments and 150 cocktail creations - October, 6-16th, 2021

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Vinho Verde

Trips to Vinho Verde region for Trade influencers, sommeliers and retailers from Canada - October-November, 2021

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Vinho Verde

Trade lunches in Montreal (QC), Vancouver (BC) and Toronto (ON) - August-September 2021

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Vinho Verde

Flash trainings - June 2021

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Distillerie Puyjalon

Media Campaign Abribus- June 2021

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Alchimia

Press relations campaign - Spring 2021

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Sena et Vinedo Chadwick

Press relations campaign - Spring 2021

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Vinho Verde

Instagram live - Social media - Summer 2021

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Wines of Argentina

Online Masterclass & Tasting for sommeliers schools - April 2021

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Vinho Verde - Quench

Advertorial - Fall 2020

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Vinho Verde - Tastet

Collaboration with Tastet - Fall 2020

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Publicité Taylor Fladgate

Media Campaign - Radio-Canada - December 2020

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Luce

Press relations campaign - Winter 2020

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Penfolds

Press relations campaign - Winter 2020

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CROWD Bar & Flair

Press relations campaign - Fall 2020

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Bartender Bootcamp / Invasion Cocktail

Competition for new generation bartenders and developing a fictitious cocktail bar project - Summer 2020

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Invasion Cocktail Festival 2020

More than 32 partnering establishments and 250 cocktail creations - September, 9-19th, 2020

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Délégation Commerciale d’Italie

25th anniversary - A tasting of wines from Italy - December 2020

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Vinho Verde

Masterclass & Tasting for sommeliers in Victoria (BC) - October 2020

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Vinho Verde

Masterclass & Tasting for Sommeliers schools - October 2020

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Wines of Argentina

Online Masterclass & Tasting for sommeliers - September 2020

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Wines of Argentina

Online Discussion panel hosted by Véronique Rivest - May 2020

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Taylor Fladgate

Media Campaign - Salut Bonjour - December 2019

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Sartori

Media Campaign - Radio-Canada - December 2019

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Wines of Argentina

Sommeliers Masterclass at Asado restaurant - September 2019

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Wines of Argentina

SAQ conference dinner, 50 SAQ employees - September 2019

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Wines of Argentina

Press lunch at Lannes et Pacifique - September 2019

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Romanian Wine Fair

2nd edition of the Romanian Wine Fair, more than 250 attendees - October 2019

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Vinho Verde

Wine bar and wine workshops during Yul Eat festival - September 2019

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Artist in Residence

Media Campaign - RDS - March 2019

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Vinho Verde

Bloggers event at Perles & Paddock - May 2019

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Invasion Cocktail Festival 2019

More than 40 partnering establishments and 250 cocktail creations - May 20-31, 2019

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Vinho Verde

Press relations campaign - May 2019

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Budureasca

Budureasca pairing dinner at Bar George - April 2019

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Wines of Argentina

SAQ training - September 2018

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Soprasasso

Festive Bike Tour - Fall 2018

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Artist In Residence campaign

Fall 2018

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Ricossa & Soprasasso

Culinary workshop - Fall 2018

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A Tasting Of Wines From Italy

Photobooth - Fall 2018

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Invasion Cocktail Festival 2018

May 2018

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Taylor Fladgate Campaign

Radio-Canada - Winter 2018

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Radio Ricossa Campaign

RougeFM - Winter 2018

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Wines of Argentina

Trade tasting event & seminar - Septembre 2017

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Eska

Branding contest, Montreal 375th anniversary – Winter 2017

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Argentina : host country

at La Grande Dégustation de Montréal - Fall 2016

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Gorgona (Frescobaldi)

Lifestyle media event - Fall 2016

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Abribus avec Carmen Campaign

Fall 2016

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Arboleda (Errazuriz)

Lifestyle media event - Fall 2015

All our achievements

Our agency is proud to represent

WINES OF ARGENTINA (WOFA), INTER BEAUJOLAIS, VINS DE PROVENCE, VINS DU CENTRE-LOIRE and VINS DE SAVOIE and IGP PAYS D'OC in Canada.

Demandre communications is also a member of A3, the Association of Wine and Spirits Agencies in Quebec.

Demandre Communications Inc., your communication agency specialized in the wine and spirits industry.

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Get In Touch

Contact Us

6591 Christophe-Colomb, Montreal QC H2S 2H1

+1 514-924-3640

maryline@demandre.com

Other offices:
Burlington, ON
North Vancouver, BC

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